why is instagram important
What to take note of
An SMM specialist monitors how subscribers react to a
particular post. If some topic, for example, body shaping, aroused particular
interest, and the content plan does not foresee any posts on the topic in the
near future, then he will adapt the plan to the wishes of the audience and add
a publication on this topic in the near future.
The brand has opted for a seamless design for the photo grid, so the profile looks harmonious and complete. You need to configure the system for responding to messages in Direct as follows that administrators can answer customer questions as quickly as possible.
Be sure to post prices for services in posts. This helps the customer make a purchase decision faster. No need to force subscribers to ask for a price through Direct. In case of a sharp drop in coverage, surveys in stories are a great help, which in 1-2 days help to level this indicator and return it to its previous level.
If you offer bloggers to use the service for free and ask
for an honest review, then you need to be prepared that the blogger will not
necessarily praise your company.
How to create a selling brand platform for your business. 7
marketing triggers of trust
- Sneakers Store 163 sneaker case
- About company
- Shop of fashionable sneakers.
Instagram promotion goals
For a long time, there was no work with the account, there
were no requests to Direct and there were no sales. Then the page was handed
over to SMM specialist Denis Kuzhelny. He had to create the correct brand
positioning, increase the level of trust in the brand from the target audience
and thereby increase sales.
What's happening on the page
The avatars of the client were compiled, that is, a portrait
of the target audience. It turned out that the buying audience looks like this
- 60% of women and 40% of men aged 21 to 37 years.
The profile header lists 5 advantages of this store that a
person relies on when buying.
For the convenience of communication, the header contains an
active link to which the main instant messengers are attached.
A detailed content plan is drawn up for a month. In it,
content is conditionally divided into selling (talks about the store's
assortment, new sneakers), informational (closes the audience's objections),
entertaining (describes various life hacks for shoe care or gives advice).
Also, sweepstakes are held in the account, or the brand invites subscribers to
take part in the promotion.
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How it works
Geo-points and tags were registered. Geo-points were
selected based on the interests and favorite places of the target audience in
cities with a population of over one million. Hashtags consisted of the
“sneakers + city-millionaire” bundles (# sneakersamara, # sneakerssochi, etc.).
Eternal stories show all female/male models, top models,
sales and reviews.
To attract traffic, we used mass following and advertising
from bloggers.
Unusual activities
To warm up the target audience, “goods of the week” appeared
(once a week they made a discount for a cool model that was valid for exactly 7
days).
The page held promotions with elements of game mechanics,
where people could win a discount. At the same time, the mechanics were very
simple.
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Promotion of a sneaker store on Instagram
Instagram promotion costs
For one month of promotion, the company spent 15 thousand
rubles on advertising.
The costs also separately included payment for the work of
an SMM specialist.
Results for a month of promotion
Direct received 229 applications, sales for 190 thousand
rubles were made. Story views have grown 6 times, and the number of subscribers
has grown by 1,900 targeted users.
What to take note of
The online store should pay special attention to reviews:
they increase the trust of the target audience. To help users not be lazy to
leave reviews, you can offer a discount when mentioning a company profile.
How not to spoil the launch of an Instagram account and
immediately start making money
To form a community around the brand - this is precisely the purpose of Instagram giants use. However, for small companies it is also important to gather an interested audience around the brand: communicate with subscribers, discuss their lives, answer questions, help with advice. All actions in one way or another affect sales, but still, such a promotion is based on the desire to gather as many people with the same interests in the "space" of the brand.
About company
The Creating Heritage Icon Workshop makes unique
hand-painted icons and restores family heirlooms. The account is maintained on
behalf of the owner of the company Natalia. In her blog, she talks not only
about goods (hand-painted icons), but also about the family, the creative
process in the icon-painting workshop, personal interests, attitude towards
faith, children, school, travel.
What's happening on the page
Natalia admits that it is very important to talk about
complex issues of faith, icons, Orthodoxy in simple language. There is a cliché
about believers that they fanatically defend their beliefs, but this is not at
all the case. The author of the blog demonstrates by his example that you can
lead a modern way of life, discuss ordinary problems, not teach anyone, not
condemn anyone, and at the same time calmly talk about religion and Orthodox
traditions.
Unusual activities
Headings have been developed in the blog. One of the
headings # history of one restoration_ikonuru is devoted to how icons are
restored. Posts like this have great reach and engagement: subscribers are
really amazed at the process, and they admire it in the comments.
The company invests in both paid promotion of the publication and in advertising with bloggers. Targeted advertising costs up to RUB 100,000 per month. The price list of bloggers with whom the workshop cooperates is up to 80-100 thousand per blogger.
Current results
The ikonu_ru account is more than 4 years old, during which
time more than 112 thousand users of the social network have subscribed to it.
This is a community of interests: among these people there are already existing
clients, there are competitors and those who are simply interested in religious
issues. An Instagram page is, first of all, a platform for communication with
the target audience. Meanwhile, according to the owners of the workshop,
Instagram brings them about 20% of all revenue - this is both primary and
secondary sales.
What to take note of
Likes do not matter anymore, the best posts are those posts
that have a high percentage of bookmarking, under which there is a discussion
in the comments, after the publication of which they write in Direct. And if
the goal of promotion is to form a community and keep its attention, you should
promote not so much commercial publications, but simply useful and attractive
ones. The company often promotes the posts that followers have saved the most.
This means that they are the most popular and, for sure, will interest other
users.
If you come up with headings in advance (and choose a
hashtag for them), then there will be no problems with topics for new posts.
You can ask your audience a direct question: ask what content they like. And be
sure to follow the statistics - analyze publications in a specific category by
coverage, impressions and engagement.
Argus-M manufactures mobile light masts for autonomous lighting of large areas. These can be mobile lighting installations for the Ministry of Emergency Situations, the army, builders, oil workers and public events in the open air.
To draw attention to the company from the target audience, to increase the recognition of "Argus-M", to tell about the production and products of the company. Initially, business owners did not expect that an Instagram account could bring interested customers.
What's happening on the page
A promotion strategy is a window to the company. The page
"Argus-M" tells literally everything that is somehow connected with
the product. There are 1-2 posts per week: both in stories and in the main
feed.
Most of the content is created in production and in the field.
The user subscribes and sees how products are created,
learns the latest news about the mobile lighting market, can follow the
development of the industry.
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